Overview
Reliable Roofing of Florida ("we," "our," or "us") operates as a licensed roofing contractor serving homeowners and businesses across Miami, Tampa, and surrounding South Florida communities. We've been protecting Florida roofs for 18 years — and we take protecting your personal information just as seriously.
This Privacy Policy describes the types of information we collect when you visit our website (reliableroofingofflorida.com), submit an inspection request, call our office, or interact with us in any digital capacity. By using our website, you agree to the practices described in this policy.
We do not sell, rent, or broker your personal information. We collect only what we need to provide excellent roofing service and communicate with you effectively.
Information We Collect
Information You Provide Directly
When you fill out a contact form, request a free roof inspection, call our office, or email us, you may provide:
- Full name — so we can address you properly and pull up your project.
- Email address — for sending estimates, appointment confirmations, and follow-ups.
- Phone number — for scheduling inspections and on-site consultations.
- Property address — required to assess roofing needs, run satellite imagery, and dispatch our crews in Miami or Tampa.
- Message / project details — any notes about damage, materials, or insurance claims you choose to share.
- Insurance carrier information — only if you request help navigating a storm damage claim (voluntary).
Information Collected Automatically
When you browse our website, our servers and analytics tools may automatically collect:
- IP address and general geographic region — to understand which service areas generate the most traffic.
- Browser type and operating system — for site compatibility optimization.
- Pages visited, time on page, referral source — to improve content relevance and lead experience.
- Device type (mobile, tablet, desktop) — for responsive design improvements.
- Click and scroll behavior — to understand how visitors find what they're looking for.
Information from Third Parties
We may receive limited information from:
- Google Business Profile, Yelp, or Angi if you contact us through those platforms.
- Referral partners who recommend our services to their clients (with your consent).
- Publicly available county permit records, to the extent they relate to projects we've completed.
How We Use Your Information
We use the information we collect only for legitimate business purposes directly related to serving you as a roofing customer. Specifically:
- Scheduling and service delivery — to book your free roof inspection, dispatch crews, and manage your project timeline.
- Estimates and proposals — to generate accurate quotes for tile, metal, stone-coated steel, or flat roof coating work.
- Communication — to respond to your inquiries, confirm appointments, and send job updates via phone or email.
- Insurance claim assistance — if you've engaged us for storm damage repair, we may use your property details to communicate with your adjuster (only with your explicit permission).
- Website improvement — analytics data helps us understand what service pages Florida homeowners find most useful.
- Marketing (opt-in only) — if you opt in, we may send occasional maintenance reminders or seasonal roofing tips. You can unsubscribe at any time.
- Legal and compliance — to meet Florida contractor licensing requirements, retain records required by Florida Statute §489, and respond to lawful government requests.
We will never use your information to build advertising profiles, sell leads to competitors, or contact you with unrelated offers.
Information Sharing
We do not sell, trade, or rent your personal information. Period. We may share limited data only in these narrow circumstances:
Service Providers
We work with a small number of trusted vendors who help us operate our business — our CRM software, email delivery service, scheduling platform, and website hosting provider. These vendors access your data only to perform functions on our behalf and are contractually bound to protect it.
Subcontractors
On certain large commercial or multi-unit projects, we may coordinate with licensed subcontractors. We share only the property address and project scope necessary for the work — never financial or insurance details beyond what the project requires.
Legal Requirements
We may disclose your information if required by Florida law, a court order, or a legitimate governmental investigation. We will notify you when legally permitted to do so.
Business Transfers
In the unlikely event of a sale, merger, or acquisition of Reliable Roofing of Florida, customer data would be transferred to the successor business under the same privacy protections described here. We would notify you before your data becomes subject to a different privacy policy.
Cookies & Tracking Technologies
Our website uses cookies — small text files stored on your device — to improve your browsing experience and understand site performance. We use three categories of cookies:
You can manage cookie preferences through your browser settings at any time. Disabling essential cookies may affect site functionality. We do not use fingerprinting or cross-site tracking.
Third-Party Services
Our website may use the following third-party tools. Each has its own privacy policy:
- Google Analytics — website traffic measurement. Google Privacy Policy →
- Google Ads / Google Tag Manager — conversion tracking for our paid advertising campaigns.
- Facebook / Meta Pixel — if active, used only for measuring ad campaign performance (not audience targeting).
- Google Maps Embed — for displaying our service area. Google's terms apply to map interactions.
- Calendly or similar scheduling tools — if used for booking inspections, your name and email may be processed by that platform.
We do not control the privacy practices of these third parties. We encourage you to review their policies before submitting data on external platforms.
Data Security
We take reasonable and appropriate technical, organizational, and administrative measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These include:
- SSL/TLS encryption for all data transmitted via our website forms.
- Restricted access — only team members who need your information to serve you can access it.
- Secure, reputable CRM software with password-protected access and audit logging.
- Regular review of data handling practices as technology and threats evolve.
No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. If you have concerns, you may always contact us by phone at (239) 888-1545 rather than submitting sensitive data online.
We retain customer records for a period of 7 years following project completion, consistent with Florida contractor record-keeping requirements. After that period, records are securely deleted or anonymized.
Your Privacy Rights
You have rights regarding your personal information. Regardless of where you live, we honor these requests in good faith:
Right to Access
Request a copy of the personal information we hold about you.
Right to Correction
Ask us to update or correct inaccurate information in your record.
Right to Deletion
Request deletion of your data, subject to legal retention requirements.
Right to Opt Out
Opt out of marketing emails at any time via the unsubscribe link or by calling us.
Right to Portability
Receive your data in a commonly used, machine-readable format upon request.
Right to Restrict Processing
Request that we limit how we process your data while a concern is being resolved.
To exercise any of these rights, contact us at (239) 888-1545 or via our contact form. We will respond within 30 days. We do not charge a fee for reasonable requests.
Children's Privacy
Our website and services are intended for adults 18 years of age or older. We do not knowingly collect personal information from children under 13. If you believe a child has submitted information to us, please contact us immediately and we will delete it promptly.
Florida Law & California Consumer Privacy Act (CCPA)
Florida Residents
Our practices comply with applicable Florida statutes governing consumer data and contractor operations. Florida homeowners interacting with our site have all the rights described above. We are a licensed Florida contractor (License #CGC1534021) and handle your information consistent with our professional obligations under Florida law.
California Residents (CCPA)
Although we are a Florida-based business primarily serving Florida residents, we respect the rights of California consumers under the California Consumer Privacy Act where applicable. California residents may:
- Request disclosure of the categories and specific pieces of personal information we have collected.
- Request deletion of personal information (subject to certain exceptions).
- Opt out of the sale of personal information — note: we do not sell personal information, so this right is inherently honored.
- Not be discriminated against for exercising their CCPA rights.
To submit a verifiable CCPA request, call us at (239) 888-1545. We will respond within 45 days.
Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or a notice on our homepage.
Continued use of our website after a policy update constitutes acceptance of the revised terms. We encourage you to review this page periodically.
Current version: June 1, 2025. Replaces all prior versions.
Questions? Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or how we handle your data, we're a real local company with real people who answer the phone. Reach out anytime:
