Privacy Policy

1. Introduction

Reliable Roofing of Florida ("Company," "we," "us," or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or contact us for roofing services.

By using our website or submitting an inquiry, you agree to the collection and use of information in accordance with this policy. If you disagree with any part of this policy, please do not use our website or submit personal information.

2. Information We Collect

Information You Provide Directly

When you submit a form, request a free estimate, or contact us directly, we may collect the following information:

• Full name
• Email address
• Phone number
• Property address or service location
• Details about your roofing project or inquiry
• Preferred method and timing of contact

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies and tracking technologies, including:

• IP address and approximate geographic location
• Browser type and operating system
• Pages visited, time spent on pages, and referring URLs
• Device type (mobile, desktop, tablet)

Information From Third-Party Platforms

We use third-party analytics and advertising tools including Google Analytics, Google Ads, and Meta (Facebook) Pixel. These platforms may collect additional data about your visit in accordance with their own privacy policies.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your estimate request or inquiry
• To schedule and coordinate roofing inspections, consultations, or services
• To send you follow-up communications related to your request
• To improve our website and marketing efforts
• To comply with legal and regulatory obligations
• To send you relevant offers or updates if you have opted in to communications

We do not sell your personal information to third parties. We do not use your information for purposes beyond what is described in this policy without obtaining your prior consent.

4. How We Share Your Information

We may share your information in limited circumstances:

• Service Providers: We may share your information with trusted third-party service providers who assist us in operating our business (e.g., CRM platforms, scheduling tools, email services) under confidentiality agreements.
• Advertising Platforms: We use Meta Pixel and Google Ads conversion tracking to measure the effectiveness of our advertising. These platforms may receive limited event data when you interact with our website or submit a form.
• Legal Requirements: We may disclose your information if required by law, court order, or governmental authority.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not sell, rent, or trade your personal information to third-party marketers.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your experience. Cookies are small data files stored on your device that help us understand how visitors use our website.

We use the following types of cookies and tracking tools:

• Analytics Cookies: Google Analytics helps us understand traffic patterns, page performance, and visitor behavior.
• Advertising Pixels: Meta Pixel and Google Ads tracking measure ad performance and conversions, including form submissions and phone call clicks.
• Functional Cookies: Used to remember your preferences and improve site functionality.

You may opt out of certain tracking by adjusting your browser settings or visiting the opt-out pages provided by Google and Meta. Please note that disabling certain cookies may affect website functionality.

6. Communications and Text Messaging

By submitting your phone number through our website or contact forms, you consent to be contacted by Reliable Roofing of Florida via phone call, SMS/text message, or email regarding your roofing inquiry or service request.

Message and data rates may apply. You may opt out of SMS communications at any time by replying STOP to any message from us. You may opt out of email communications by clicking the unsubscribe link in any email we send.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Customer records related to completed roofing projects may be retained for a period consistent with warranty and legal requirements.

You may request deletion of your personal information at any time by contacting us at the information below. We will honor deletion requests to the extent required by applicable law.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our website is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take steps to remove that information.

10. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• Request that we not sell your data (we do not sell personal data)

To exercise any of these rights, please contact us using the information provided below.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by updating the "Last Updated" date at the top of this page. Your continued use of our website following any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: